Welcome
to My Site
Integrated Marketing Management​
Creative Message Strategy
Digital and Direct Marketing
Social Media Marketing
Customer Relationship Marketing
About Me
I specialize in creative message strategy, digital and direct marketing, social media marketing, and customer relationship marketing. With extensive expertise in public relations and advertising, I excel at communicating effectively with target audiences through thoughtful and strategic media relations. My approach combines professionalism with a genuine commitment to fostering strong client relationships and achieving impactful results.
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Some highlights of my qualifications include:
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Implementing and executing integrated marketing campaigns to drive substantial growth in digital metrics.
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Strategic utilization of digital media platforms for brand awareness, reputation management, and audience engagement.
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Planning and producing content to strategically and effectively achieve organizational goals.
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Effective collaboration with diverse stakeholders to achieve the overarching company objectives.
Education
2022 - 2024
Master of Science,
Integrated Marketing Communications
Eastern Michigan University
The IMC program offered a dynamic blend of strategic, creative, and digital marketing competencies designed to support successful IMC campaigns, including audience analysis and insights, marketing communications, research and analytics, digital and social media marketing, media strategy, creative briefs, PR and crisis management, search engine optimization (SEO), search engine marketing (SEM), IMC policy and privacy management, and campaign evaluation tools essential to building contemporary brands.
2013 - 2020
Bachelor of Science,
Public Relations
Eastern Michigan University
The PR program offered a strong foundation in the essential tools and skills valued in today’s PR field, including practical experience in PR writing, social media, research, and core PR principles. As well as integrated campaign planning across PR, marketing, advertising, and social media, along with ethical considerations, crisis management, case studies, and hands-on projects.
Services
To ensure consistent messaging across all platforms, I integrate marketing strategies and tactics—bringing together every effort to maximize brand visibility and deliver strong returns. This unified approach fosters collaboration and supports impactful results for you.
Strategic Campaign Planning
I develop comprehensive, cohesive, and consistent marketing plans tailored to your business objectives, seamlessly integrating digital and traditional media for maximum impact.
Multi-Channel Execution
I expertly manage the end-to-end execution of campaigns—including social media, SEO, paid advertising, and content marketing—to increase engagement and strengthen your brand’s presence.
Data-Driven
Performance Optimization
By utilizing tools like Google Analytics, I closely monitor campaign performance, measure ROI, and provide actionable insights to drive continuous improvement and success.
Get in Touch
Do you have a project in mind or would you like to learn more about my services? Please complete the contact form, and I'll be happy to get in touch with you soon.